When I started my blog, I thought I knew everything. I thought my content was fine, my layout appealing and I wouldn't need any advice on anything.
Two weeks later I overhauled my entire site and thought everything was a mess.
Seems familiar? Here are some mistakes that you probably also made. Don't sweat it, it's all normal.
You've just started a blog, but you know exactly what the people want, right? You have studied other blogs for quite some time (or you didn't) and you know what works and what doesn't. Yup, that Comic Sans font and the 32783728 release widgets are the bomb.
Solution: Don't ever think you're the blogger extraordinaire. Maybe you have a nice blog, but you shouldn't elevate yourself above others. Observe and always learn.
7. Not Replying
To anything. Comments, emails - eh. You have better things to do.
Solution: Goddamnit, you're not an unreachable A-List celebrity, just reply for Christ's Sake.
6. Being Super Casual
"Lmao :D i totally liked this book omfg the protagonist is such a hottie I can't even!!!!!11111"If you don't like a book, you state that in your reviews the exact same way as you would in a conversation with your best friend. Emojis are your best friend
Solution: Whether it's in reviews or in business related emails, be professional! Of course you can let your opinion shine through, but please write like an intelligent human being. Emojis and gifs can be alright if it suits your style, but don't overdo it. And please, if you don't like something, give constructive criticism instead of just hating on things.
5. Going Crazy on ARCs and Review Copies
People want to give you books for free now, which is nice. So obviously, you're going to take every opportunity you get to snag those free copies.
Solution: Review copies ARE NOT free books. They aren't gifts, you're supposed to give something back in return. A timely and professional review is the least you can do to return the favor. Unless you're able to read ten books a week and keep up with all those copies, don't take every opportunity you get. It'll only lead to delayed reviews on frustration on both sides.
4. No Networking
Crossposting is exhausting. I mean, if people want to read your blog, they're going to find it, right? No need to spam everywhere.
Solution: Well, to a certain degree this is almost half right. Unless you have already established your platform you'll need to crosspost. People won't find you. People won't even try to get to know you if you don't reach out to them first. Sign up to all social media platforms you can find.
3. Becoming a Human Billboard
From one extreme to the next. You know that you're going nowhere if you don't network, so this time you're doing it right! Not a single post you wrote on the internet is written without the links to all your social media accounts. Yeah, might as well slap a few links to your individual posts in there.
Solution: Please don't. One link is fine, but don't just spam your stuff everywhere, people won't go on your blog on principle. Everything in moderation. Also, do you want to get flagged for spamming? Only add your link to comments that make sense and actually contribute to the conversation.
2. Meme City, Residents: 1
Memes are great, everybody loves them, right? There are so many out there that you just can't decide, so let's do ALL OF THEM.
Solution: While this may work for 10% of the blogger community, this isn't the way to establish a great and interesting blog. Unless you're able to put a twist to it all and make your meme posts super original, leave it. A meme for every day of the week is probably a very bad idea. People don't want to see the same content on every blog.
1. Not Improving Anything
Your posts are perfect. You got it all right the first time. Now that you've got the interesting content down and are networking perfectly on Twitter, Facebook and Instagram, you're good to go.
Solution: Over time, your blog style WILL change. I guarantee it. Go back to your old posts and revise them one at a time. You don't need to do it all at once, but please try to improve your content as your blog grows. Your readers will thank you.
- Always keep in mind:
Even the big names in the blogger community all have been there. If you're doing one of these, or even all of these, it's not the end of the world. Just make sure to be aware that there's a better way to handle things.