Again, it is time for another "I'm so upset about the sheer volume of ridiculous emails in my inbox that I write a post about it".
This time in the only form people seeking reviews seem to be able to read: Bullet points.
Again, this is mostly directed at inexperienced authors. Please, if you're reading this, take my advice. it works wonders.
I don't know how often I've said it, but the #1 remedy is always reading a review policy. I have specific instructions in mine, and if you're not following them, I'm not even opening your email. Be respectful.
- "Hi/Hey/Howdy/(greeting of choice)/ Dear [Name]"
- "Hi/Hey/Howdy/(greeting of choice)/ Dear [Blog Name]"
- "Hi/Hey/Howdy/(greeting of choice)"
Why: If you're not even bothering to write my name, pretty sure it's a mass email. Delete.
- [jumps right to pitch]
- Tell me why *I* am the right blog for this
Why: I like a good personalization. If you show me you read my blog, reference one of my tweets/interests, you've already got a foot in the door. Even if your book isn't for me, chances are I might give you some helpful feedback. Make me feel special and I'll be nice to you. It's okay if you jump right to the pitch as well if you can't think of anything.
- "I know you don't like this genre"
- [pitch for a genre I don't read]
- "I know you don't read this, but"
- "I know you receive many submissions/are you so busy, but"
- I'm a big fan of your blog (Note: almost always a lie, I react allergic to it at this point)
Why: Lies are never good. Just say nothing instead of lying. Don't try to guilt-trip me into reading something, and don't try to talk me into trying a genre that I don't want to read. You'll fail.
- I'm offering you a free copy for review
- I'm offering you a free copy for review on the following sites:
- I'm offering you a free copy, if
- If you're not interested, can you promote my book anyway
Why: Book bloggers know what they're doing. You come across as patronizing. We're not going to change our habits because of you. Who do you think you are to even suggest that? Delete.
After You Sent the Book
- asking whether I received the book
- reminding me of the launch date
- giving me a deadline à la "have you read it yet, if not read it by"
- asking me how much I read
- asking me when I'll post the review
- following up in any form whatsoever
Why: Chill out. Your book will be read if I said that it would be. The only thing you'll achieve is that I won't ever work with you again. Maybe decide to not even read the book and cancel our whole arrangement because you're annoying to work with.
- Don't listen to any tips you get from people who aren't bloggers and reviewers
- Don't listen to any tips you get from people who have successfully spammed their way into getting a lot of reviews
- Read review policies (!!!!)
- Personalize your requests and pick the bloggers you target carefully
- Read review policies